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Head-to-head · TVs & Projectors

VIZIO 50-Inch V-Series 4K UHD LED Smart TV vs TOSHIBA 43" Class C350 Series LED 4K UHD Smart

Two of the most-reviewed tvs & projectors on Amazon.com, compared on our score, owner ratings and the specs that actually differ. Prices are not printed because they change daily; the buttons open the live listings.

Our verdict: the VIZIO 50-Inch V-Series 4K UHD LED Smart TV

  • VIZIO 50-Inch V-Series 4K UHD LED Smart TV scores higher in our testing (8.8 vs 8.6 out of 10).
  • VIZIO 50-Inch V-Series 4K UHD LED Smart TV has the better Amazon owner rating (4.4 vs 4.3 stars).
  • VIZIO 50-Inch V-Series 4K UHD LED Smart TV has far more owner reviews (7,867 vs 4,450), so its rating is the more reliable one.
  • TOSHIBA 43" Class C350 Series LED 4K UHD Smart is usually the cheaper of the two (check the live Amazon price; it changes daily).

Scores are ours (out of 10); ratings and review counts are pulled from Amazon.com at import time.

Specs side by side

SpecVIZIO 50-Inch V-Series 4K UHD LED Smart TVTOSHIBA 43" Class C350 Series LED 4K UHD Smart
Our score8.8 / 108.6 / 10
Amazon rating4.4 (7,867)4.3 (4,450)
BrandVIZIOTOSHIBA
Audio InputHDMI3.5mm, HDMI
Connectivity TechnologyEthernet, HDMI, USBWi-Fi
Display Size Class50 inches43 inches
Display TechnologyLEDLED 4K UHD
HDR Format SupportedDolby VisionDolby Vision, HDR 10 Plus, HLG
Motion Enhancement TechnologyIQ Active ProcessorMotion Rate 120
Picture Quality Enhancement TechnologyHDR CompatibleREGZA Engine ZR, AI 4K Upscaler, Super Contrast Booster
Screen Size50 inches43 inches
Signal FormatDolby Vision, HDR10, HLGATSC
Size50-inch43-inch
Aspect Ratio16:916:9
Contrast RatioHighHigh

Highlighted rows are where the two differ.

Choose the VIZIO 50-Inch V-Series 4K UHD LED Smart TV if…

  • you want the higher overall score in our testing
  • owner satisfaction matters most (4.4 stars)
  • audio input of "HDMI" fits your setup
  • connectivity technology of "Ethernet, HDMI, USB" fits your setup
  • display size class of "50 inches" fits your setup

Choose the TOSHIBA 43" Class C350 Series LED 4K UHD Smart if…

  • you are on a tighter budget
  • audio input of "3.5mm, HDMI" fits your setup
  • connectivity technology of "Wi-Fi" fits your setup
  • display size class of "43 inches" fits your setup

VIZIO 50-Inch V-Series 4K UHD LED Smart TV

What we like
  • 4K Ultra HD - Over 8 million pixels for breathtaking detail. 4 times the resolution of 1080p!
  • Dolby Vision HDR and HDR10 - See it the way the director intended. Dolby Vision transforms your TV experience with incredible brightness, contrast, and color that brings entertainment to life like never before. V-series also supports HDR10 and HLG high dynamic range formats.
  • Full Array Backlight - LEDs are evenly distributed across the screen's backlight for superior light uniformity and picture performance.
  • IQ Active Processor - Delivers superior picture processing, including a powerful and intelligent 4K upscaling engine that enhances your favorite HD entertainment in spectacular 4K quality.

TOSHIBA 43" Class C350 Series LED 4K UHD Smart

What we like
  • REGZA Engine ZR: REGZA Engine ZR is Toshiba's revolutionary Engine. With the power of precise analyzing technology, it drives the maximum potential of picture quality to reach the resolution of 4K for scenes, to deliver stunning picture quality for breath-tak-ing viewing experience.
  • AI 4K Upscaler: Toshiba's unique Al upscaling technology provides the near-4K level picture quality for Full HD content. Instead of simply replicating every pixel, it intelligently detects the colors of neighboring pixels and decides the proper color of each pixel by considering the detailed texture of the real sight. No matter what the content is, you can enjoy every scene with the amazing clarity of near-4K quality.
  • Dolby Vision*Atmos: Combine Dolby Vision HDR imaging with Dolby Atmos sound to get engaging audio-visual performance, transforming your TV into an entertainment powerhouse with detailed images and acoustics, so as to achieve amazing realism that you'll see, hear, and feel like never before. That is, your truly spectacular home entertainment.
  • Ultimate Motion: Ultimate Motion reduces blur in fast moving scenes, offering crisp and clear images for fast action sequences. Its smooth viewing experience puts you into the scene.

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